Royal Flush Vape, a rapidly growing Lancashire based online vape retailer integrated 1account’s age verification technology into its website in November 2020, to try and reduce the prohibitive cost of its previous age verification processes, as well as to improve the customer journey when shopping on its website.
Royal Flush Vape selected 1account, thanks to its industry-leading age verification tools that are easy to integrate and boast the highest successful identity matches on the market, conducted in real-time.
Royal Flush Vape Director Fash Ferdowsian said:
‘As a responsible retailer of electronic cigarettes, we knew it was our duty to make sure our customers were old enough to legally buy our products. Whilst our old age verification system did prevent underage orders, it was expensive and had a much lower success rate than 1account.’
‘The fact that 1account reminds customers on our behalf if they have failed the verification process and offers several convenient ways for them to verify their age has saved us hours of time chasing up customers, and having to manually verify their age.’
‘The feedback we have had from our customers who have used the 1account integration to verify their age has been overwhelmingly positive. We would recommend 1account to any online retailer looking to implement an age verification process who otherwise wouldn’t, due to concerns about any disruption.’
Compared to its previous age verification service Royal Flush Vape have seen a considerable 23% increase in their verification success rate as well as a 100% reduction in costs.
Ben Keirle, 1account CEO commented: ‘The numbers speak for themselves and we are thrilled to have been able to support Royal Flush Vapes to raise their game and ensure robust compliance. While age checks are an essential process for vape retailers, we also know from experience that time-consuming and lengthy age verification processes are barriers to sales. Our technology removes this friction at the online checkout, which has boosted not only Royal Flush Vape’s customer experience, but also valuable revenue.
‘Alongside our free and fast age verification, we are working on a number of additional services that will further enhance e-commerce in the age restricted vertical in the coming months, and look forward to welcoming more vape retailers on board.’
Editors Notes
About Royal Flush Vape: Royal Flush Vapes are Lancashire-based retailers of vapes and e-liquids from each corner of the world. It prides itself on offering great customer service.
About 1account: 1account offers secure real-time validation of age and identity data, via its connection to multiple third party data sources. It utilises exclusive data sources, delivering the highest verification success rates of up to 95% thereby increasing conversions and ensuring vaping businesses are fully compliant with all regulatory requirements. The solution is completely free of charge to all approved businesses and consumers.