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UKVIA Overview

As the country’s leading forum for supporting, developing and promoting the £1bn vaping industry, the UK Vaping Industry Association (UKVIA) is spearheading one of the biggest market disruptions in the 21st century – the seismic shift from smoking to vaping.

A non-profit organisation run by its members for its members, we’re about educating, informing and reassuring our key stakeholders as well as championing our industry so that the shift from smoking to vaping continues unabated and the public health benefits of doing so are realised fully. Our primary stakeholders include policy makers, parliamentarians, regulators, the public health community and the some 7m smokers across the UK.

Our Members

The UKVIA comprises some of the UK’s most entrepreneurial and fastest growing independent vaping businesses, tobacco companies who are seizing the opportunity to play their role in the move towards a smokefree society and a range of professional and ancillary service providers.

We represent the largest proportion of the UK marketplace and the entire supply chain including manufacturers, retailers, wholesalers, distributors and compliance service providers  who all share our vision of “a world where the evidence-based life changing public health benefits of vaping products are fully understood and the positive impact is maximised.”

Annual Report

See what the UKVIA has been getting up to and the value that it provides to its members. The current Annual Report highlights the achievements of the Association and its members during 2020/21 as well as the continued growth of the industry and the mounting evidence to support the public health benefits of vaping. It also puts the focus on key regulatory challenges and the priorities ahead for the vaping sector.

Previous UKVIA annual reports

The Directors

John Dunne Headshot

John Dunne

Director General, UKVIA

Dan Greenall

Managing Director, Oxford Vapours

Dan Marchant

Joint Owner and Managing Director, Vape Club

Doug Mutter

Manufacturing & Compliance Director, VPZ

Christian Mulcahy

Operations Executive

The Members' Board


Ben Keirle

Adact Medical

Damien Bove
Chief Regulatory Officer

Arcus Compliance Ltd

Lee Bryan
Managing Director

British American Tobacco

Sam Millicheap
Senior Government Affairs Manager, UK

Chubby Gorilla

Eyad Aboabdo
Vice President

Charlies Chalk Dust

Collin Kerrigan
Key Account Manager

Electric Tobacconist

Pascal Culverhouse
Founder & CEO

Vape Mate

Simon Manthorpe
Group Chief Executive


Andrej Kuttruf

Imperial Brands

Lindsay Keating
Senior UK Government Affairs Manager


Tao Cui


Dr Marina Murphy
Head of International Public Health Advocacy

Juice Sauz / 888 Vapour

Liam Chapman


Nicky Small 

Fiscal & Regulatory Affairs Director 

Lumo Liquids

Tony Rolfe
Managing Director

Oxford Vapours

Dan Greenall

Philip Morris International

Shem Baldeosingh
Public Affairs Manager

RELX Technology

Chris Aikens
External Affairs Manager – Europe

Riot Labs

Matt Crann
Sales Director

Smoore / Vaporesso

Niki Zhangg
Marketing Director


Diana Du
Account Manager

Vape Distribution

Richard Russell

Vape Club

Daniel Marchant


Doug Mutter
Manufacturing & Compliance Director 


Robert Clewley
Sales and Marketing Director  

V2 Cigs

Paul Hunt
Business Manager


Marketing Manager


Riccardo Santambrogio

Sales Manager  


Laith Sheena
UK Sales Director

Eco Vape

Robert Sidebottom

Group Managing Director


Aftab Sabir


Ruitian Ji

Financial Officer