Vaporized set to treble to 300 stores

By October 22, 2018Members' News

UKVIA member, Vaporized plans to open 200 new stores across the UK in the next three years, taking its total to 300 by 2021.

In a article published in Talking Retail, Vaporized director Doug Mutter said: “We have grown into the UK’s leading chain of vaping stores by offering our customers the widest range of quality-approved products, backed by a personalised service that brings a knowledgeable and well-informed experience for our growing customer base.

“Vaping represents a huge public health opportunity and the market will continue to grow as increasing numbers of smokers recognise its effectiveness in helping people to quit smoking.

“To meet this growing demand, we are set to embark on significant organic and acquisitional growth that will see our store footprint rise to 300 by 2021.

“Consumer education is crucial too and we will be investing heavily in our people strategy to ensure our teams are equipped to help smokers understand the evidence-based public health opportunity of vaping products so their positive impact can be maximised.”

The company also called on the government “to create new and proportionate regulations for vaping that removes it from existing tobacco laws”.