In response to recent reports linking vaping to heart damage, Andrej Kuttruf of the UK Vaping Industry Association said:
“Whilst we welcome new research into vaping, it is disappointing to see yet another sensationalist story promoted by someone who has a long track record for being anti-vaping. Public Health England carried out extensive research amongst the UK’s pre-eminent academics in this field prior to coming to their conclusion that vaping is at least 95% less harmful than smoking, and this position is reiterated following significant research every year.
“As the British Heart Foundation recommend, quitting smoking is the single best thing you can do for your heart health. Smoking directly causes heart disease, respiratory disease, as well as many cancers. Vaping is an incredibly effective way for smokers to quit and reduce the harm caused by smoking tobacco, which is at the core of the Public Health England advice. Vaping represents a massive public health prize to help the remaining 7 million people that still smoke in the UK quit. Headlines like this put that prize at risk and that is the last thing that we as the industry or the public health community want to see.”
The UK Vaping Industry Association represents, supports and promotes the fastest growing consumer goods sector in the UK. Its mission is to build confidence in vaping products and in doing so convince every smoker that switching to a vape will positively change their life.
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The UKVIA will continue to react and respond to events as further details emerge. For more information and enquiries, please call us on 020 3267 0074, email ukvia@jbp.co.uk or Tweet @VapingIndustry.