Today Public Health England published their annual guidance for E-cigarettes. Our reaction was as follows:
“The UK Vaping Industry Association welcomes yet another ringing endorsement for the positive public health opportunity that vaping represents. It is shocking that 40% of smokers haven’t even tried a vaping product to reduce or stop smoking, when the evidence quite clearly demonstrates it is the most effective way.
“If we are to persuade the UK’s remaining 7 million smokers that there is a viable, effective, safer alternative to smoking, then the industry must be allowed to communicate effectively with smokers. Why is the vaping industry itself explicitly banned from advertising the research that Public Health England have reported on today?
“Professor Newton is absolutely right that it would be tragic if thousands of smokers who could quit are put off because of false claims and junk science. That’s why the government must deliver on its commitment to review and reform vaping related regulation as we leave the EU to create a system that better reflects the public health reality.”
You can read the key takes from the Public Health England report here.