JUUL was created by Stanford science graduates James Monsees and Adam Bowen, who applied product design principles to develop an alternative for smokers like them. JUUL operates with a closed system of JUULpods that provides product quality and consistency and click intuitively into the top of the device. When activated with a simple inhalation, JUUL delivers a patented JUULSalts e-liquid formula that is designed to satisfy, with a smooth vape experie

JUUL Labs is a technology company dedicated to eliminating cigarettes by offering existing adult smokers a true alternative to combustible cigarettes. The company’s research shows that more than one million smokers in the US have already switched to JUUL, and we are working to enable millions more to switch in the coming years through technological innovations.