Vaping Matters

Public Health England. 2018

Vaping is at least 95% less harmful than smoking.

We understand that recent reports of lung illnesses in the United States may be worrying for the 3.6 million vapers in the UK and for the millions of smokers looking to make the switch to a less harmful alternative.
As the leading voice of the vaping industry in the UK, we would like to reassure all vapers and smokers that vaping products in this country are highly regulated.

Public Health England, Cancer Research UK, British Lung Foundation and many others are all clear that – vaping isn’t completely risk free, but it is far less harmful than smoking tobacco and has helped millions of smokers quit.


We’re here to provide you with the facts and figures on why Vaping Matters:


Vaping doubles the chance of you successfully quitting smoking.

Public Health England, 2018.


Over 3 million smokers have already used vaping to quit or reduce their smoking.

Action on Smoking and Health, 2018.


An average vaper spends half as much as a smoker every month.

Cancer Research UK, 2018.


Vaping helps 20,000 people quit smoking every year.

Public Health England.


A smoker turned vaper saves the UK £74,000.

Parliamentary Office of Science and Technology

Why Vaping Matters for you?

There are 3.6m vapers in the UK all with their life changing stories to tell. Here’s a few talking about why #vapingmatters.

OnePoll, 2019.

Vapers save an average of £346 a year compared to when they smoked

Switch on to vaping

Need help switching?

As part of our VApril initiative in 2019, we launched the switch on to vaping plan. Written by the New Nicotine Alliance, the plan is designed by vapers to help smokers quit.

Why not take the plan to your local vape store for some face to face advice?

Download the plan