This month, the UKVIA submitted its response to the Committee on Advertising Practice consultation on e-cigarette advertising.
The summary of our position is as follows:
“The UKVIA welcomes the proposal to change the Code of Advertising Practice and the Broadcasting Code of Advertising Practice. Vaping could be the biggest public health prize of the 21st century and it is essential that public health authorities, charities, the industry and non-governmental organisations are able to share factual information with consumers about this potentially life changing alternative to smoking.”
You can read the full document here.