More than a quarter of smokers intend to try smoke-free products in 2022, says a new survey
A survey carried out on behalf of tobacco giant and UKVIA member Philip Morris found that 61% of smokers are comfortable about asking local retailers for smoke-free alternatives.
Despite this, 58% said that they haven’t found a satisfying alternative to cigarettes and one third wished they knew about a better range of non-smoke choices.
More than 1,800 adult smokers took part in the survey.
Kate O’Dowd, head of commercial planning at Philip Morris in the UK & Ireland, said: “The New Year provides retailers with a great opportunity to help adult smokers switch to better smoke-free products, like e-cigarettes and heated tobacco products if they’re unable to give up tobacco and nicotine products completely.
“However, this survey reveals that stocking smoke-free alternatives won’t be enough.
“Retailers must educate themselves and make connections with their customers, regarding the benefits of these products.”