Vape retailer remains compliant and saves thousands of pounds every year thanks to 1account’s market-leading technology

A vape retailer has become the latest company to sign up to use 1account’s age verification market-leading technology on its e-commerce site.

E Liquids UK and its bricks and mortar store, Not Blowing Smoke, on Church Street in Godalming, Surrey, serves thousands of visitors via its site and in-store every month and every customer – whether they’re online or offline – needs to be age verified by law in order to buy products.

It is illegal for retailers in any setting to sell e-cigarettes, e-liquids and “alternative burn tobacco” products to anyone under 18. For online stores that don’t have any physical contact with their customers, proof of age can be difficult.

1account’s leading age verification technology takes care of all age and identity requirements to provide users with the reassurance that they are operating within the law, freeing them to concentrate on their core operations.

Antony Bentinck, owner/director at E Liquids UK and Not Blowing Smoke, said: “I consider myself one of the forerunners in the industry committed in age verifying customers to ensure our goods don’t fall into the hands of minors. So much so, I invested a considerable amount in the development of API software and was paying thousands of pounds every year for an age verification service.

“I’d been with our previous age verification supplier since 2017 and when I was introduced to 1account I was staggered to learn that unlike other providers, it doesn’t charge for its main age verification solution. Initially I was a little cautious and thought ‘where’s the catch’ but quite simply, there isn’t one. With 1account’s age verification tool, we have a like-for-like product which has a far higher success rate at preventing underage sales than a competitor’s service.

“Selling age restricted items, including vape products, and operating without an age verification solution is reckless. It exposes businesses to risk – reputational and financial – both of which are easily avoided by working with a reputable platform such as 1account.”

Ben Keirle, chief executive of 1account, added: “Our platform is designed to help online and offline vendors stay on the right side of the law, offering responsible businesses like E Liquids UK and Not Blowing Smoke fair, transparent, independent and secure age verification that sell age-restricted products and services.”

E-Liquids UK, established in 2015, is a premium online vape shop that stocks the latest vape kits, more than 2,000 e-liquid flavours and nicotine salts. It also sells a range of CBD products and only works with brands that supply legitimate, up-to-date laboratory reports for their CBD products. For further information visit

You can find out more about 1account at


Notes to editors:

About 1account:

1account is the leading specialist in the development of digital ID and age verification technologies for age restricted products purchased online and offline.

Currently supporting the online operations of prominent businesses in such sectors as vaping and gambling, 1account has established a strong reputation for delivering age verification success rates of up to 95% which is helping to maximise sales conversions and ensure businesses are fully compliant with all regulatory requirements. The company is continuously developing its technologies as part of its ambitious plans to roll out its digital ID and verification technologies across physical environments including betting shops, sporting stadia, casinos, supermarkets, convenience stores, pubs, specialist vape outlets, cinemas and night clubs. Its ultimate mission is to make selling age restricted products to minors history.

In addition, 1account is introducing its own payment solution for age-restricted websites to address customers’ concerns in sharing personal data on such platforms in order to make a purchase.

1account age and identity validation is free of charge to all approved age restricted businesses and consumers, in order to boost compliance amongst the verticals it serves. The company’s key target markets are vaping, alcoholic drinks, gambling and adult entertainment and content.


For further press information, please contact:

Louie Hadley  07887 606695

Sarah Glass    07967 193113

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