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UKVIA Members Area

Your central hub for political updates, campaigns, resources and member-only materials.

Stay informed

Check out the latest UKVIA updates, policy briefings, campaign news and research.  

Issue 27

Issue 26

Issue 25

Political engagement

From parliamentary events to consultations and regulatory developments, the UKVIA is the political eyes, ears and voice for its members. Stay up to date with our latest engagement and resources:

Consultation responses

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Lines to take

Taking part in a media interview or launching a new campaign? Our ‘lines to take’ cheat sheets help ensure your messaging aligns with UKVIA positions across key issues.

UKVIA Year Ahead Prospectus

The year ahead is a pivotal one for the vaping industry and we wanted to share with all our members our plans and priorities for the next 12 months.

As you will see in our Year Ahead Prospectus we are preparing some significant campaigns, initiatives and engagement activities to ensure the law-abiding sector is allowed to do what it does best – saving the lives of those who smoke.

If you would like to be more involved in UKVIA activities in the future there are limited positions available on our Operations Executive which represents the membership by making decisions on its behalf; and the Policy and Regulations Committee which is responsible for shaping our political affairs activities.

If interested in participating in the above groups please email chris.lawrance@jbp.co.uk.

Campaigns and Initiatives

Find out how you can get involved in the UKVIA’s programme of high-profile campaigns and initiatives.

Enough is Enough

The Government is right to crack down on youth vaping and rogue retailers. But protecting children and tackling illegal traders should not mean punishing responsible businesses, the millions of adults who use vaping to quit and stay smoke-free or the millions more who have yet to make the switch.

But that is exactly what is happening.

The UKVIA’s Enough is Enough campaign is calling for Government to commit to a 10-point Fair Deal for Vaping which tackles on illegal and underage sales, and drives out rogue traders, while preserving vaping as an accessible, significantly less harmful alternative for adult smokers.

VApril

VApril is the world’s largest vape awareness campaign, reaching millions of smokers with expert guidance, factsheets and advice to help them make the switch.

Next year (2028) will mark the 10th anniversary of the campaign, landing at a critical moment in the history of the sector and at a time when misperceptions about vaping are stopping it from reaching its full stop smoking potential. 

Register your interest in getting involved in next year’s campaign.

Be Vape Vigilant

Vaping plays a vital role in delivering a smokefree future, but rogue retailers are undermining trust in the sector and holding back that critical mission. 

Supported by Trading Standards, Be Vape Vigilant is a first-of-its-kind campaign that empowers vapers, smokers, parents and industry to report suspected underage and illicit vape sales. 

To date, more than 1,500 submissions have been made through the campaign and shared with enforcement authorities. 

REAL VAPERS

As the policy landscape shifts, one group must not be overlooked…the millions of adults using vaping to cut down on or quit smoking. 

The UKVIA’s REAL VAPERS campaign creates a platform for smokers-turned-vapers to share their real-life experiences and ensure their stories are heard. 

Sustainable Vaping Week

Coinciding with International E-Waste Day, Sustainable Vaping Week educates consumers on vape recycling and supports businesses in meeting their WEEE obligations. 

The campaign was launched alongside the recycle-vapes.co.uk online hub, which provides continued guidance for both industry and consumers. 

Sustainable Vaping Week 2026 came to a close on October 21. To get involved in next year’s campaign, contact ukvia@jbp.co.uk. 

Healthcare Hub

Vaping has helped drive smoking prevalence to record lows and has the potential to reduce financial pressures on the NHS. Yet misperceptions remain high, with 53% of smokers incorrectly believing vaping is as harmful as smoking. 

The UKVIA’s Healthcare Hub was created to equip health professionals with the evidence, resources and guidance they need to help address myths and confidently discuss vaping with their patients as a smoking cessation tool. 

VapeVerify

VapeVerify is a UKVIA initiative which brings together an independent panel of experts in science, health and tobacco harm reduction to scrutinise questionable vape research and challenge misinformation. 

Launched alongside VapeWatch, a new media watchdog which is sniffing out and reporting misleading news stories, the programme will help ensure public debate and policy are shaped by sound evidence. 

Our webinars

The UKVIA’s webinars bring together experts and industry voices to explore the future of vaping and harm reduction. Check out previous sessions or suggest a topic for a future webinar.

Clearing the air: Empowering healthcare professionals to support smoking cessation through vaping

Responding to the Changing Vape Waste Landscape – Recycle Vapes

Avoiding the unintended consequences of the Vape Product Duty

Have a topic for a future webinar? Submit your suggestion today.

Committee and Board Meeting Minutes

Miss a recent committee meeting or want to see what was on the agenda? Find the minutes to UKVIA committee and board sessions below:

Board Meeting

Get in touch at ukvia@jbp.co.uk to find out how you can get involved with the UKVIA’s committees and special taskforces today.

 

Membership guidance

From our Code of Conduct to key guidelines, access all the essential resources you need as a UKVIA member in one place.

UKVIA Code of Conduct

UKVIA Packaging, Labelling and Flavour Name Guidance

Greenprint for Sustainable Vaping

Annual Report

Read our 2025 annual report for a snapshot of the UKVIA’s progress and impact last year, and our priorities moving into 2026 as we continue to support members and the drive for a smokefree future.

It’s time for a Fair Deal for Vaping

Vaping has helped millions of adults quit smoking, but excessive regulation risks making it harder to switch to a less harmful alternative.

Responsible businesses are being lumped in with the rogue players we all want driven out.

We need tougher action on rogue traders, not policies that make legal vaping more expensive and less accessible.

It’s time for a Fair Deal for Vaping.