New research conducted by BAT has gained some traction in the media over the weekend, most notably in the Daily Mail and The Sun newspapers. The research found that vaping did not promote the development of diseased cells, therefore meaning that it did not promote cancer activity in the body.
We welcome this research and hope that it will help combat some of the ‘junk science’ which we see all too often in the media about the negative health effects of vaping.
This study is just further evidence of the growing public health consensus in the UK that vaping is far safer than smoking, with studies from Public Health England, the Royal College of Physicians, the Royal Society of Public Health and Cancer Research UK coming to similar conclusions.
Hopefully with this wealth of academic research the media will soon start to focus on the massive public health opportunity that vaping represents, rather than picking up on non-peer reviewed studies from America, or ‘alternative facts’, as the Washington Examiner described them today.