Who we are
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Annual Report
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Standards Committee
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The Board
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Who we are

As the country’s leading forum for supporting, developing and promoting the £1bn vaping industry, the UK Vaping Industry Association (UKVIA) is spearheading one of the biggest market disruptions in the 21st century – the seismic shift from smoking to vaping.

We comprise some of the UK’s most entrepreneurial and fastest growing independent vaping businesses, tobacco and pharmaceutical companies who are seizing the opportunity to play their role in the move towards a smokefree society and a range of professional and ancillary services providers

We represent the largest proportion of the UK marketplace and the entire supply chain including manufacturers, retailers, wholesalers and distributors who all share our vision: “a world where the evidence-based life changing public health benefits of vaping products are fully understood and the positive impact is maximised.”

Our government, the regulators, consumers, the public health community, the vaping industry and the media are all key in making this vision a reality. That’s why we’re all about educating, informing, reassuring and championing our key stakeholders so that the shift from smoking to vaping continues unabated and the public health benefits of doing so are realised fully. This involves:

  • Establishing the utmost confidence in vaping products through scientific and non-clinical research that presents the public health case for vaping;
  • Campaigning for regulation which is in the health and safety interests of consumers and is fair to the vaping industry;
  • Raising awareness of vaping amongst consumers and educating them about the products on the market through our VApril campaign;
  • Setting the highest levels of quality standards in the industry covering manufacture, ingredients and electronic functioning of products;
  • Promoting and supporting the growth of the industry and its contribution to the UK economy.

Annual Report

The current Annual Report highlights the achievements of the Association and its members during 2017/2018 as well as the continued growth of the industry and the mounting evidence to support the public health benefits of vaping. It also puts the focus on key regulatory challenges and the priorities ahead for the vaping sector.

Download Annual Report
UKVIA Annual Report 2017/18
Standards Committee

As a consumer you want to know that vaping products are safe when using them. Likewise, as a regulator you want complete confidence in the products that are on sale in order to protect the interests of consumers.

That’s why the UKVIA and its members are taking a lead when it comes to developing health and safety standards for the industry – both in terms of hardware and liquids.

Reports of side effects or product safety concerns associated with e-cigarettes or e-liquids can be reported to the Yellow Card Scheme. These can be reported online using the Yellow Card online reporting form here by both consumers and healthcare professionals.

Reports of non compliance with the TRPR can be sent to TPD.safety@mhra.gov.uk or reported to local Trading Standards offices.

The Board