UKVIA Forum 2018

The UKVIA Vaping Industry Association’s second national conference took place in May 2019 in London. There were more than 150 attendees including representatives from the vaping industry, leading politicians, regulators, local authorities, investors, public health professionals, leading academics, industry analysts and market suppliers.

After celebrating the exponential growth of the vaping industry at the inaugural 2018 UKVIA Forum, the second forum in 2019 aimed to ‘Capture the public health prize of Vaping’​.

All materials from the UKVIA Forums 2018 and 2019 are available to download below:

UKVIA Forum 2018

UKVIA Forum 2019

VApril

VApril, launched by the UKVIA in April 2018, is the industry’s first nationwide education and awareness campaign primarily targeted at smokers. It‘s aim is to:

  • Support smokers in breaking their habit through effective transitioning to vaping
  • Enhance understanding of vaping products
  • Highlight the mounting evidence that supports the positive health impact of vaping
  • Showcase the positive experience of vapers

Back for a second year, VApril 2019 launched two new initiatives: Switch On to Vaping and Speak Up for Vaping – encouraging smokers to make the change, whilst generating a groundswell of support and advice on the benefits of vaping. The campaign launched in Leicester Square with a bespoke pop-up shop that helped some 150 London-smokers make the switch there and then, thanks to UKVIA members. It was rolled out across 10 UK cities, with 47 member vape stores offering Masterclasses to those who took up the Switch On to Vaping Plan, a guide written by vapers for smokers with the New Nicotine Alliance.

VApril 2019 built on the momentum of the UKVIA’s largest marketing communications campaign to date. The impact and engagement across the 2 years was phenomenal as highlighted below.

292k

twitter users reached with #VApril

1k

masterclass registrations via VApril website (exc direct registrations)

12.4k

views of VApril videos on social media featuring former smokers taking about their vaping experiences

321

politicians, local government officials and healthcare professionals engaged with

34k

copies of VApril marketing collateral distributed

16k

page views on VApril website

For more information please visit www.vapril.org. If you are interested in taking part in VApril next year please email vapril@jbp.co.uk