UKVIA Forum 2018
The UKVIA Vaping Industry Association’s first national conference took place in April 2018 at the King’s Fund in London. There were more than 150 attendees including representatives from the vaping industry, leading politicians, regulators, local authorities, investors, public health professionals, leading academics, industry analysts and market suppliers.
The theme of the UKVIA’s inaugural forum was ‘Going for Growth’ and focussed on future opportunities for the sector.
All materials from the UKVIA Forum 2018 are available to download below:
- Conference programme
- Post conference report
- Presentations from the Morning Sessions and the Afternoon Sessions
- Video library of the conference presentations
Information on the 2019 conference will appear on this page in due course.
Upcoming political dates include:
- 11 July 2018: APPG for E-Cigarettes meeting in the House of Commons – the regulation of the vaping industry post Brexit
- June-July 2018: Publication of Science and Technology Committee report on e-cigarettes (expected)
- 11 September 2018: APPG for E-Cigarettes meeting in the House of Commons – the UK’s preparation for COP8
- 23-26 September: Labour Party Conference, Liverpool
- 30 September-3 October: Conservative Party Conference, Birmingham
- October 2018: APPG for E-Cigarettes – launch of report concerning vaping in public places and workplaces
- November 2018: APPG for E-Cigarettes meeting in the House of Commons – the make-up of the vaping industry
VApril, launched by the UKVIA in April 2018, is the industry’s first nationwide education and awareness campaign primarily targeted at smokers. It‘s aim is to:
- Support smokers in breaking their habit through effective transitioning to vaping
- Enhance understanding of vaping products
- Highlight the mounting evidence that supports the positive health impact of vaping
- Showcase the positive experience of vapers
The first VApril campaign involved vaping masterclasses taking place at vape retail outlets across the UK to provide expert advice on the ideal starter products, based on smoking habits, and to raise awareness of the range of devices and flavours on the market. A free 6 page VApril guide Vape to break the smoking habit was published which provided lots of advice and information to support smokers in making the transition to vaping.
The UKVIA undertook its largest marketing communications campaign to date to support the first VApril month and the impact was phenomenal as highlighted below.
twitter users reached with #VApril
masterclass registrations via VApril website (exc direct registrations)
views of VApril videos on social media featuring former smokers taking about their vaping experiences
politicians, local government officials and healthcare professionals engaged with
copies of VApril marketing collateral distributed
page views on VApril website