Our mission

To build stakeholder-wide confidence in vaping products and in doing so convince every smoker that switching to a vaping product could positively change their life.

Our purpose

Fully realise the massive public health potential from significantly growing the vape market.

Our vision

A world where the evidence-based life changing public health benefits of vaping products are fully understood and therefore their positive impact is maximised.

Become a member

Do you create or sell vaping products in the UK? We represent vaping industry producers, distributors and vendors in the UK. Should you be a member of UKVIA?
Find out more about the benefits and how to get involved.

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