Fontem is a fully owned subsidiary of Imperial Brands that operates at arm’s length from IB’s tobacco businesses. They are dedicated to developing and growing a portfolio of innovative non-tobacco consumable products that meet consumer demands in lifestyle consumer goods categories, including electronic vapor product offerings. It currently manufactures and sells the leading electronic vapor brand blu™ in the United Kingdom, United States of America, France and Italy. It aims to achieve its vision with a strict adherence to all regulations, collaboration with respected research and development institutes and a commitment to sustainability and responsibility across all its business activities.
Fontem Ventures believes that changing consumer lifestyles are creating vast new opportunities for companies who can meet evolving needs. Fontem is committed to developing and manufacturing high quality electronic vapor products, and to utilize best practices in quality control and product stewardship to do so.