The UK Vaping Industry Association (UKVIA) has made significant strides since its inception in 2016. We have established ourselves in the political arena, with the public health community and with the media, as part of our mission to build stakeholder-wide confidence in the products we manufacture, supply and retail, so that we can convince every smoker that switching to a vape could positively change their life.
However, we still have an enormous amount of work to do to. Despite our meteoric rise to a circa £1bn industry in the UK in just over a decade, and growing support from the public health community, fears remain about the health and safety of our products. Such concerns have led to what we believe is over the top and ill-conceived EU regulation that puts us in the same bracket as conventional cigarettes.